Professor Philip Kotler ranks to the world's best known marketing authorities. Philip Kotler is S.C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University. He received his master's degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.

Professor Kotler's research and writing focus on the development and application of marketing principles in the areas of market analysis, new product development, competitive marketing strategy, long range planning and information systems. He is the author of the work Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations and Kotler on Marketing.

He is the author of more than 100 articles, which have appeared in the Harvard Business Review, Management Science, Behavioral Science, Journal of Marketing, Journal of Marketing Research, and Journal of Advertising Research. Several of his articles have received best article awards (1962 Graham and Dodd Award, 1964 McLaren Advertising Research Award, 1964 Media/Scope Merit Award, 1965 McKinsey Award, 1969, 1971, 1972 Alpha Kappa Psi Foundation Award).

Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence". The Academic Members of the AMA chose him as the "Leader in Marketing Thought" in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honouring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year". In 2002, the "Marketing Educator of the Year" award from the Academy of Marketing Science.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and member of the Copernicus Advisory Board. He is Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, Budapest University of Economic Science and Public Administration and the Catholic University of Santo Domingo.

Philip Kotler is considered not only a classic of marketing but more over a pioneer in theory and application of connection between e-business and company marketing models and its value for customers. Professor Kotler has advised such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlains, Michelin, Motorola, Ford and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has travelled extensively throughout Europe, Asia and South America, advising and lecturing at many companies on how to apply sound economic and marketing science principles in enhancing their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.